Hey, kids, did you know that Betty Crocker never really existed? Nope! Fake, make-believe, a figment of corporate imagination. From AdAge:
Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about baking. To answer customers in a more personal manner, the company created a fictitious kitchen expert, pulling the name “Crocker” from a recently retired director of the company and adding the first name “Betty” because it sounded friendly.
Washburn Crosby’s female employees were asked to submit handwriting samples for Betty’s signature and the one selected as “most distinctive” is still Betty’s signature today.
You see, sometimes you need a face to put with a product. Do a little market research, find out the type of person you think the public will listen to and trust, and then let him or her do the talking!
On a completely unrelated note, General David Petraeus and Ambassador Ryan Crocker testified Monday before before a joint meeting of the House Foreign Affairs and Armed Services Committees.
[Rep. Ike] Skelton, D-Missouri, warned Petraeus and Crocker they were staring into a deep well of skepticism and frustration on Capitol Hill.
“I hope, Gen. Petraeus and Ambassador Crocker, that you can persuade us that there is substantial reason to believe that Iraq will turn around in the very near future,” Skelton said. “But you have the burden of answering these fundamental questions to those of us who have been watching Iraq for years. And every promising development has so far not turned out to be the solution we hoped.”
Skelton said while U.S. troops have made tactical gains, particularly in the Sunni Arab province of Anbar, Iraqi leaders “have not stepped up to the challenge” of reaching a political settlement to the four-year-old war.
But Crocker said political gains in Iraq have been more pronounced at the provincial level than nationwide, and Iraqis have been taking practical action toward reconciliation even though they have been unable to set those steps into law.
“The fact remains that the administration has sent you here today to convince the members of these committees and the Congress that victory is at hand,” said Rep. Tom Lantos, D-California, the chairman of the Foreign Affairs Committee. “With all respect to you, I don’t buy it.”
Petraeus said he wrote his testimony himself, and it had not been cleared by or shared with anyone in the White House or Pentagon. He said U.S. intelligence agencies consider the military’s numbers “the most accurate and authoritative in Iraq.”
“We endeavor to ensure our analysis of that data is conducted with rigor and consistency, as our ability to achieve a nuanced understanding of the security environment is dependent on collecting and analyzing data in a consistent way over time,” he said. Photo See photos of the day’s events »
But David Walker, head of the nonpartisan Government Accountability Office, told the Senate Armed Services Committee on Friday that he is not comfortable with the methodology used to track the death toll driven by sectarian violence.
Rep. Duncan Hunter of California, the ranking Republican on the Armed Services Committee, criticized Democrats for questioning the general’s credibility.
“We’ve asked you for an independent assessment, and frankly, Mr. Chairman, the idea that we have spent the last week prepping the battlefield by attacking the credibility of the messenger is something that I think goes against the tradition of this great House.”
From The Honolulu Advertiser:
There was tension, too, among the lawmakers. Republicans objected to an ad taken out by MoveOn.org that accused Petraeus of “cooking the books for the White House,” and they demanded that Democrats disassociate themselves from the sentiment.
“Nobody has to distance themselves from something they weren’t associated with,” snapped Rep. Neil Abercrombie, D-Hawaii.
“Take it easy,” muttered Rep. Ileana Ros-Lehtinen, R-Fla.
One more thing before I go, kids. No matter what
books you are cooking, remember that you should always use quality ingredients!