President Trump has told friends he wants to start a digital media company to clobber Fox News and undermine the conservative-friendly network, sources tell Axios.
With loyal viewers and longtime dominance, Fox Corp. CEO Lachlan Murdoch said on a Nov. 3 earnings call:
- “We love competition. We have always thrived with competition. … Fox News has been the number one network, including broadcast networks, … from Labor Day through to Election Day.”
Here’s Trump’s plan, according to the source:
- There’s been lots of speculation about Trump starting a cable channel. But getting carried on cable systems would be expensive and time-consuming.
- Instead, Trump is considering a digital media channel that would stream online, which would be cheaper and quicker to start.
- Trump’s digital offering would likely charge a monthly fee to MAGA fans. Many are Fox News viewers, and he’d aim to replace the network — and the $5.99-a-month Fox Nation streaming service, which has an 85% conversion rate from free trials to paid subscribers — as their top destination.