Category Archives: David Walker

What’s Cookin’?

Hey, kids, did you know that Betty Crocker never really existed? Nope! Fake, make-believe, a figment of corporate imagination. From AdAge:

Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about baking. To answer customers in a more personal manner, the company created a fictitious kitchen expert, pulling the name “Crocker” from a recently retired director of the company and adding the first name “Betty” because it sounded friendly.

Washburn Crosby’s female employees were asked to submit handwriting samples for Betty’s signature and the one selected as “most distinctive” is still Betty’s signature today.

You see, sometimes you need a face to put with a product. Do a little market research, find out the type of person you think the public will listen to and trust, and then let him or her do the talking!

On a completely unrelated note, General David Petraeus and Ambassador Ryan Crocker testified Monday before before a joint meeting of the House Foreign Affairs and Armed Services Committees.

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Original book cover.
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Filed under Betty Crocker, Books, Chimpy, David Walker, Democrats, Duncan Hunter, GAO, General Petraeus, George W. Bush, House Armed Services Committee, House Foreign Affairs Committee, humor, Ike Skelton, Ileana Ros-Lehtinen, Iraq War, Neil Abercrombie, parody, Pentagon, politics, Republicans, Ryan Crocker, Senate Armed Services Committee, snark, Tom Lantos